Apache News
APACHE CELEBRATES 10 YEARS
Apache Quads - celebrates its 10th anniversary this year and will be launching new models in the Autumn and opening its doors this summer to owners old and new to share in its success story.
From the early days, when the firm supplied only children’s quads, Managing Director Richard Latham has steered the firm to the top of the UK supply chain and Apache is now a recognised market leader in the Quad & ATV business. The company’s turnover has doubled and staff have increased by more than 27% in the past four years alone.
Richard Latham maintains - “Outstanding products, friendly service, professional back up, realistic prices. – vital ingredients for a successful business” Pictured here with Operations Manager Martin Lloyd (left)
Five years ago, the firm introduced a range of road legal quad bikes for adults and sales of these have proved hugely popular. The most recent introductions include the new Apache RLX 450 which is considered the fastest road legal 450 for sale in Britain today and was recently featured in Harrods Magazine alongside other ‘Toys for the Boys’. The RLX 320 Lightweight Utility ATV for off road and road legal use, was launched a few months earlier, and now has record sales for the firm in the light agricultural, horticultural, equestrian and landscape markets. The RLX 320 Utility is great value for money starting at just £2,875 including VAT.
Today, Quads Direct Ltd employs around 20 staff members and has a multi-million pound turnover. Its central sales and distribution warehouse in Worcestershire has specialist staff in sales and marketing, product and technical development. Quads Direct’s national delivery operation now makes weekly deliveries to its dealer network throughout the UK.
The firm is holding a series of Open Mornings throughout the Summer when potential owners can call in and see the range of quads. Full details, product information, photographs and video clips can be seen at www.apachequads.com or more details are available from the Sales Centre on 01562 861 607.
